General Ecology, Inc. started with a single objective - to create an ideal water purification technology with an ecological and healthful balance. Developed by multi-disciplined scientists and engineers to protect against modern environmental and ecological water borne problems, "Structured Matrix™" purification technology combines truly advanced concepts and purification techniques not available from any other product.

General Ecology portable water purifiers are ideal for filtering and purifying water when no spring water is available. After filtration water is then drinkable, and free of bacteria.

Nature Pure Ultrafine systems have been certified to meet EPA Federal purification standards for the removal of all three classes of water-borne disease-causing organisms: cysts, bacteria and viruses. This same technology has been proven in use by consumers worldwide, by US and UN armed forces, numerous international airlines, disaster relief organisations in Japan and in RV Caravan tours in South America.